Reading, listening, groups or therapy: choosing pet loss support that suits you
The right pet loss support depends on how you process things: readers do well with books, talkers with helplines and groups, and people whose grief is stuck with a counselor. Most support is free or cheap, yet 56.7%[1] of bereaved owners in one survey couldn't find what they needed.
By the Pet Loss Grief Support Resources editorial team · Updated September 24, 2026 · 4 min read · Sources
- Four formats, what each is really for
- A simple support plan for day, week and month
- What's free, and when paying makes sense

The quick version
What are the main kinds of pet loss support?
Almost everything falls into four formats. Reading is private and self-paced. Listening covers helplines, podcasts and recorded talks, where either you listen or someone listens to you. Groups give you company with people further along. Clinical care means a licensed therapist, psychologist or doctor for grief that's stuck or tangled up with depression.
They aren't steps on a ladder. Plenty of people go straight to a counselor; plenty never go beyond a good book and one friend. The trick is matching the format to how you tend to handle hard things, rather than to what you think you ought to do. For a country-by-country list of free lines, see our pet loss support resources guide.

For private processors
Who does reading about pet loss help most?
If you've always worked things out alone, on paper or in your head, reading lets you grieve without performing it for anyone. Books and leaflets also give you words for things you've felt but couldn't name, like guilt about a euthanasia date or anger at a well-meaning friend.
- Short gentle books for the first weeks, when concentration is thin.
- Guided journals with prompts such as "the last good day" or "what I'd tell you now".
- Free leaflets from vet schools and animal charities, especially on euthanasia and children.
- Longer books by grief counselors once you want to understand, not just survive.
Reading has a limit: it can't notice when you're sinking. If you've been reading for months and feel worse, add a person. Our explainer on understanding pet loss grief is a gentle place to start if you want something short.
For talkers, and for bad nights
When is a helpline or podcast the right choice?
Helplines suit people who need to say it out loud, once, without booking anything. They've existed since a veterinary school opened the first one in 1989[2], according to Cornell's pet loss support page, and most are staffed by trained volunteers who expect you to cry. Podcasts and recorded talks are the passive version: good company on the commute or the walk you used to share.
CA$220 vs free[3]
That gap is worth knowing. A free call won't replace therapy if grief has become an illness, but it's a strong first step, and it's there on the evening you need it. If you'd like help deciding whether your grief needs more, the grief check-in takes about two minutes.

Free tool
Pet loss grief check-in
A private, two-minute check-in on how you're coping, with ideas that match where you are.
For the isolated
Why do groups help people who feel nobody gets it?
Because the problem for many grieving owners isn't a lack of information but a lack of recognition. In the RSPCA's pet bereavement survey, only 13.4%[4] felt fully understood by others. A group is a room, physical or virtual, where your loss is taken seriously from the first minute.
Groups are also where people learn from someone a few months ahead that the waves really do get further apart. That's hard to believe from a book. Our guide to finding pet loss support groups covers where they meet and what a first meeting is like, and our comparison of group and individual support helps if you're torn.
Which kind of support have you tried since your loss?
Tap an answer to vote and see how others answered. Anonymous.
When grief gets stuck
When is clinical care the right kind of support?
When grief has stopped moving, or when it's pulling you into depression, anxiety or old trauma. The 2026 PLOS ONE study found 7.5%[5] of people bereaved of a pet met criteria for prolonged grief disorder. Applied to the US, by our estimate that's roughly 110,000 people a year[6], a figure that shows why pet loss belongs in ordinary mental health care.
Yet professional grief care is a small slice of the pet aftercare world: one market report estimates grief counseling at 9.9%[7] of the global pet funeral services market, far behind cremation and burial. Our guide to professional grief counseling for pet loss explains who to see, what to ask and how to cut the cost.
Putting it together
How do you build a simple support plan for the months ahead?
Think in three time frames. One option for the worst hour, one for each week, one for when you feel stuck. That way you're not searching from scratch at midnight.
| When | Format | Example |
|---|---|---|
| The worst hour | Listening | A pet loss helpline number saved in your phone, plus a crisis line |
| Each week | Group or reading | A monthly group, or a chapter and a journal page each Sunday |
| Anniversaries | Ritual | A planned walk, candle or donation on the hard dates |
| If stuck after months | Clinical care | Three to six sessions with a bereavement-trained therapist |

Rituals are support too; our article on choosing a personal ritual has ideas. If you'd rather we did the searching, tell us what format you'd like and roughly where you live, and we'll email a short list. Our support services page compares every format side by side, and support near you shows what tends to exist in your area.
Reader polls
What would you choose?
Vote anonymously and see how other readers answered. The results are live counts from people who visit this site, so they show real opinions, not a scientific sample.
Which kind of support have you tried since your loss?
Tap an answer to vote and see how others answered. Anonymous.
What helped you most in the first weeks?
Tap an answer to vote and see how others answered. Anonymous.
Which moment of the day feels emptiest now?
Tap an answer to vote and see how others answered. Anonymous.
Questions people ask
What is the most helpful kind of support after a pet dies?
There isn't one that fits everyone. Private people often do well with reading and journaling, talkers with helplines and groups, and people whose grief is stuck or tangled with depression with a licensed therapist. Many people combine two, such as a group for company and a book for the quiet evenings.
Are there good pet loss podcasts?
Several grief and veterinary podcasts cover pet loss, including episodes on euthanasia decisions, children and anniversaries. Quality varies, so choose ones hosted by counselors, vet social workers or established charities. Stop listening if an episode leaves you more anxious; the aim is company, not homework.
Is reading enough, or do I need to talk to someone?
Reading can be enough, especially if you have one person who knew your pet to talk to now and then. Add a conversation if you've been reading for months and feel worse, if you're withdrawing from everyone or if guilt keeps looping. A single helpline call is a low-pressure way to test it.
How much does pet loss support cost?
Most of it is free. University and charity helplines, many groups and a lot of online reading cost nothing. Private counseling is the main paid option, and fees vary widely by country and qualification. Employee assistance programs often include a few free sessions, which is worth checking before paying.
Can I use more than one kind of support at once?
Yes, and many people do. A group and a counselor work well together, as do a journal and occasional helpline calls. If you're seeing a therapist, it's fine to mention the group; hearing what comes up there can help your sessions.
Where do I start if I can't face talking to anyone?
Start with something that doesn't need a conversation: a short book, a guided journal or the private grief check-in, which suggests next steps without sending your answers anywhere. When you feel ready, an online group with your camera off is a gentle step toward talking.
Sources and our estimates
- [1] 56.7% of bereaved pet owners in the RSPCA survey could not find the support they needed. RSPCA — Pet Loss Survey Results, 2026.
- [2] The first pet loss support hotline was set up in 1989 at the University of California, Davis, according to Cornell. Cornell University College of Veterinary Medicine, 2026.
- [3] A private pet-loss counselling hour (CA$220 in Calgary) costs about as much as a basic private cremation, while at least four university and charity lines in the US, UK and Australia/NZ are free to call. Our estimate: Count of free-to-call lines: Tufts, Cornell, Blue Cross, Pets and People (free call). How we calculate.
- [4] Only 13.4% of bereaved pet owners felt fully understood by others. RSPCA — Pet Loss Survey Results, 2026.
- [5] 7.5% of UK adults whose bereavement was the death of a pet met criteria for prolonged grief disorder (PGD). Hyland et al., 'No pets allowed: Evidence that prolonged grief disorder can occur following the death of a pet', PLOS ONE (2026), 2026.
- [6] Each year about 110,000 U.S. pet owners may go on to meet prolonged grief disorder criteria after a pet dies. Our estimate: 1.5M pet cremations (proxy for pet deaths with an engaged owner) x 7.5% PGD rate. How we calculate.
- [7] Grief counseling accounted for an estimated 9.9% of the global pet funeral services market in 2024. Market.us — Pet Funeral Services Market report page, 2024.
Tell us what kind of support you'd like
Tell us what you need and where you are. We'll reply by email with clear options and prices so you can decide in your own time.
